Automotive Training That Delivers Results
Sales • Product • Brand • CX
Trusted by Industry Leaders
Partnering with top automotive brands to elevate sales performance and customer experience.
With a career spanning BMW, Mazda, and global markets, Dan brings real-world sales expertise and cutting-edge training methods to the automotive industry. From leading national training programs at BMW Group Australia to developing frontline sales and service training at Mazda, he knows what it takes to build high-performing teams.
Dan specialises in tailored training, coaching, and skill development—giving sales professionals the tools to sell with confidence, connect with customers, and drive results.
Ready to elevate your team?
High Performance Training
Tailored To Your Needs
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Sales Professionals
For Sales Professionals, training refines their ability to build rapport, handle objections, and close deals with confidence. It deepens their product expertise, ensuring they can clearly communicate value, differentiate offerings, and guide customers toward informed decisions. Continuous skill development also enhances resilience, adaptability, and motivation, helping salespeople consistently hit targets and advance their careers.
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Dealerships
For Dealerships, a highly trained sales team translates into higher customer satisfaction, stronger conversion rates, and greater profitability. Employees become more effective in understanding customer needs, tailoring solutions, and creating a seamless buying experience, which builds trust and encourages repeat business. Well-structured training programs also reduce turnover, improve team morale, and create a culture of excellence, strengthening the dealership’s reputation in a competitive market.
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OEMs
For OEMs (Car Makers), comprehensive sales training ensures that dealership networks represent the brand consistently and effectively, delivering a unified experience to customers. It helps create stronger alignment between corporate strategy and front-line execution, ensuring that new product launches, promotions, and brand messaging are executed with precision. Investing in training also fosters brand loyalty, increases market share, and enhances the overall customer journey, giving OEMs a long-term competitive edge.
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EV
As the automotive industry transitions to electric vehicles, sales teams must adapt to new customer concerns, technology, and infrastructure challenges. EV training equips professionals with the knowledge to confidently address range anxiety, charging solutions, and total cost of ownership, ensuring they can guide customers through the shift to sustainable mobility. By understanding EV-specific features, incentives, and performance benefits, teams can enhance customer trust, accelerate adoption, and position their brand as a leader in the evolving automotive landscape.
From Training to Impact
Effective training doesn’t just boost sales—it enhances customer trust, strengthens brand reputation, and improves long-term retention. My approach builds high-performance sales teams, optimizes customer interactions, and ensures brand consistency at every touchpoint.
Real-World Execution
Hands-on, practical training that drives measurable results—not just theory.
Customer Trust
Elevating the buying experience, fostering long-term relationships, and enhancing brand reputation.
Sales Growth
Training that turns expertise into higher revenue, faster deal cycles, and stronger conversion rates.
Market Adaptability
Equip your team with the skills to navigate industry shifts, from EV adoption to digital sales and evolving customer expectations.
Request a call
Let’s discuss how I can help.